Meet Emily Baker of Frenchie & Flea

Describe the girl behind Frenchie and Flea in 5 words! 😉

Colorful, Passionate, Giving, Innovative, Blessed

When people ask you what your occupation is, how do you describe it?

Eeeks, this is always tough! I love anything hands on – working on a photo shoot, crafting details for weddings or parties, finding creative ways to package things, the list goes on and on – so coming up with a “job title” that encompasses everything that I do and all that I want frenchie & flea to be as a brand is really difficult. I have a BS in Design with a focus in Visual Communication & Presentation, so anything related to graphics, arts, 3-D design, merchandising, interiors, etc, I LOVE! SO…I guess my “occupation” is comprised of lots of layers and facets under the umbrella of “Designer & Stylist”.

You have so many fun aspects of Frenchie and Flea. Which is your favorite?

I don’t know!!!! Things are always crazy with f&f, and lately I’ve been loving photo styling and all that wedding season entails! The blog is also a really fun part of my job…I love the fact that through blogging I have been able to connect with so many other talented people! I thrive on creative energy, and LOVE that the internet has become a place chocked full of inspiration, ideas, and advice from all over the world.

Where do you find creative inspiration? (this can be websites, places, etc.)

I love that I am lucky enough to live in San Francisco. It is FILLED with inspiration that I am lucky enough to experience right outside my front door every day! Shopping, wandering around the different neighborhoods, the scenery…it is soooo lively and eclectic here! Flea markets & vintage shops are great for sourcing photo shoots or finding crafting supplies, and I also cen’t get enough of fashion & interior shops/magazines/blogs. Websites & blogs I read daily include: Apartment Therapy SF, Design*Sponge, Oh Happy Day!, Oh Hello Friend, and a slew of wedding & photography blogs. I am also very fortunate to have a ton of creative friends and family members, who are so inspiring and supportive! My idea of a perfect day is doing something crafty, whether its brainstorming ideas, or working on a collaborative project, with any of them – ooooh the creativity always abounds!

What would you say are your designer must haves?

EVENTS: When you are hosting or throwing an event, I think its all about infusing your personality into the details. Focus on a handful of elements that are special to you and don’t stress about the rest! Have a focal point (a dessert table, a great centerpiece, a funky photo booth, a fun crafty project) and execute it well….don’t get bogged down with trying to do everything. Quality over quantity. OH! And of course use a lot of layers, textures and colors 🙂
FASHION: scarves, layers, BRIGHT colors – I believe in a closet full of colorful cardigans and great accessories.
HOME: Again, I LOVE color (especially yellow!)! Throw pillows are a great way to change up your look without breaking the bank. I also LOVE quilts and throws, and great prints from Etsy or Indie Artists – art that’s awesome, affordable, and supports other crafty folk!
BUSINESS: I am a fan of great branding! Conveying who you are through your logo, business card, packaging, blog, etsy shop, etc. is SO important in this social media world! A cohesive brand and marketing are the best thing you can invest into your business – no matter how small it may be – especially if you are looking to grow. So I guess my designer must-haves would be a great logo, photography and fabulous packaging 🙂