So its time to officially announce the launch of the new IHOD Spring line!! A long work in progress that is finally ready! I created a look guide using some of the pieces and color inspirations of the line. With all this snow and cold weather across the nation, I had to bring a little color into the blogosphere:)

The entire collection will be in my shop in the next few weeks! The majority of the above are already available. I have some amazing fashion bloggers lined up to model the accessories and will be posting those soon as well. This is a milestone for my business as it is my first complete line of seasonal accessories! I started from scratch with a design and color inspiration board that was a helpful guide in staying on board! From there it was the actual design process, supply purchasing in L.A., production, photography, photo editing, and look book! I think all of you fellow small business owners can relate to the amount of work involved! Tell me how you design your items. I would love to hear!