Let me introduce you to this fantastic new line on the block…
I have known Tina and Erica (two lovely sisters) for a while, and was completely intrigued when I heard they were joining creative forces to start their own line of jewelry, VELINA. Together they carry just about every talent you need to run a successful business. It did not surprise me that when they came out with their first lookbook, that it was compelling and completely breathtaking.
ABOUT THE DESIGNERS:
Tina is a young graphic designer; Erica, a young journalist. Together, with contagious spirits and strong sense of style, Tina and Erica knew they needed to find an outlet where their passion for design and enduring ambition could collide. This collision is what spearheaded the creation of VELINA.
{all images from the Fall/Winter Lookbook}
BEHIND THE NAME:
The name VELINA was chosen because it was their Italian mother’s nickname as a young girl. Tina & Erica believed this name was a perfect fit for their line, as it represents something special: both their family and where they come from.
Through each original piece, VELINA hopes to bring stylish designs — created with stones and charms from all over the world – celebrating the beauty behind diversity and the confidence found in self-expression.
You will want to keep up with this dynamic sister duet as they have just launched a men’s line and are about to launch their spring line as well!
FIND VELINA HERE:
WIN A VELINA BRACELET OF CHOICE:
IHOD and VELINA have teamed up to bring you a surprise giveaway today exclusively for IHOD facebook fans! Head on over and see how you can easily win one of these beaded beauties for yourself!
