IHOD Brand Re-design: Process Board

April 19, 2013

process board - blackandwhite
Left to right clockwise: Image 1 // 2 // 3 // 4 // 5 // 6

With every brand design, there has to be the starting point of inspiration. A spark or strand of ideas that the designer or brand client connects with. I wanted to share with you all, a sneak peek at my own personal inspiration color board that started the re-branding process of IHOD:) I will always be a lover of bold color, but since my posts are already so heavily saturated with color, I decided it was time to scale back in the logo colors. I have four interchangeable colors that will be used throughout the site,  but the logo is black and white!

Can’t wait to reveal the look and share more of the steps I took in the re-branding process as well as why I am switching to wordpress! Stay tuned:)

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  • This inspiration board is absolutely beautiful

  • Love seeing your creative process—it’s so inspiring to see how you balance bold colors with a clean logo! If anyone wants to make videos showing their rebranding journey or color boards like this, KineMaster PRO is perfect for adding transitions, text, and highlights to make your process come alive on video 🎬✨.

  • Sharing the inspiration process behind the IHOD re-brand is a great way to show how thoughtful design decisions come together. Scaling back to a black-and-white logo while keeping interchangeable colors sounds like a smart balance between boldness and versatility. It’s exciting to see how these early mood boards translate into a full visual identity. For more creative resources and digital content, you can also visit pak33apk.com

  • I love getting a peek into the process like this. It’s interesting how inspiration boards can shape the entire direction of a rebrand. Scaling back the logo while still keeping color present elsewhere feels like a smart and balanced move that will probably age really well.