IHOD Brand Re-design: Process Board

April 19, 2013

process board - blackandwhite
Left to right clockwise: Image 1 // 2 // 3 // 4 // 5 // 6

With every brand design, there has to be the starting point of inspiration. A spark or strand of ideas that the designer or brand client connects with. I wanted to share with you all, a sneak peek at my own personal inspiration color board that started the re-branding process of IHOD:) I will always be a lover of bold color, but since my posts are already so heavily saturated with color, I decided it was time to scale back in the logo colors. I have four interchangeable colors that will be used throughout the site,  but the logo is black and white!

Can’t wait to reveal the look and share more of the steps I took in the re-branding process as well as why I am switching to wordpress! Stay tuned:)

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