The Fascinating world of Blog Monetization

March 3, 2015

An inside look at Blog Monetization with Truths and Tips

WARNING: This post is long and thorough! ….
I get asked quite frequently how I grew IHOD, when I started offering advertising and why, how do you make money from blogging, etc. I wrote this post in answer to all of these questions and a hope to shed some light on a topic that is hard to dig up answers about:)

When I started blogging, it was at a time when I was just using it as an outsource for creative inspo and support of my accessory shop. Since I was a graphic designer, it was a way to practice my daily design per say. It was also at a time when blogging was spreading rapidly, but it hadn’t quite exploded yet. It was a good time to start, as the blog world was still somewhat small, instagram didn’t yet exist, and you visited each other’s favorite blogs on a frequent basis. It was a wonderful community for me, a new mother who had just moved to a very small town in the midwest and was feeling the isolation. Blogging allowed me to open up my creative voice and try new things, while also getting to know a wide range of women in different phases of life across the globe. It was fascinating, encouraging, and ultimately helped define my creative path.

As my work as a freelance designer was going in full force, my blog somehow was growing each month, and opportunities presented itself that had me considering for the first time if it was something I could do as a part time job. I will explain below what helped me begin that process. Having blogged for over 5 years now (what?! wow that went fast), I have dabbled in many different sponsorship and monetization options to try and figure out what was the best fit for me, my family, and staying true to the desire to be an authentic space. I had good and bad experiences of working with brands, and ultimately found a place I am happy to sit and stay a while. SO, some things to consider…

WHY DO YOU BLOG? It would be impossible to address monetization without first asking yourself about the WHY behind your blog. If you are starting a blog for the intention of making money, you will hit burn out before you even have the chance to find your groove. Blogging requires a purpose, and should have a very good mission, motto, or passion at its core. To really grow a blog involves a good deal of dedication and a reason for people to connect to it.  It is worth taking the time to really think through what would be the topic that keeps you going. My blog has shifted over the years, but it has always been under the topics of style, design, and family mainly. The things I never grow tired of sharing. It was important for me to having value and deeper meaning behind each of these topics as well, and that has always been the thread that has tugged me along even when I felt spent. I’d say if you can find some things to consistently blog about for an entire year, it is worth a try, because whether you monetize or not, you will have created a journal or time shell of something you value.

WHY MONETIZE? A few years back there were many debates going on about monetization and blogging. Is is selling out? Can a blog stay genuine if there is sponsorship behind it? I think as blogging has become more widespread it is more generally understood that it takes a GREAT DEAL of time to run a blog well. To continuously put forth original and unique content, or in some cases, to design boards or photograph recipes. Even family bloggers take the time to write and share their life. If you want to guesstimate how much time it really takes to blog well, shoot the bar high and it still probably doesn’t hit the mark. However, I think there is balance in how you accept sponsorships and the ways you work them into your blog. I have seen people do an incredible job with a sponsored story as well as blogs getting lost into a stream of scripted words and content that buries their authenticity. Its a tough balance.  A few bloggers who are blogging for a living, but are consistently sharing addictive content with a strong and genuine voice: DesignSponge, Studio DIYDesign Love Fest, The Fresh Exchange, to name a few.  And I can guarantee you they put more hours in a work week than most 9-5 jobs.

And if you are keeping up with a blog just because it is a good outlet for you, and maybe you get a little compensation on the side, good for you! If it enriches your life, why quit? Blogging was and still is a way of breathing creatively for me. It’s a healthy form of exercise.

My own personal story in a nutshell: I blogged faithfully every day for two years before I even offered sponsorships. I set my own guidelines and themes, and faithfully stuck to them without wavering. Sometimes I wonder how or why I was so consistent! I would create content to share every morning, followed by a dedicated portion of time to building community and supporting others.  The good thing is, it built a very active and loyal community that I was thankful for, but I came to a point where to really continue to grow, it would involve more time than I had to give. Between my accessory shop, graphic design, blogging, and motherhood, something had to give. Obviously, motherhood was sticking around (wink), so I gave up the shop, and slowly gave up freelance design. As my family grew, I wanted to continue work that was most efficient for the little time that I had available. That soon became clear that blogging was the best fit although I never imagined it would become my job. I am grateful for what the doors that have opened through it, since it has allowed me to grow as a creative, as well as help provide for my family. I would never be able to continue to dedicate the time to it without the sponsorships and partnerships involved, so I carefully select partnerships with companies I genuinely love and try very hard to share content that I know my readers will relate to and appreciate. Those are my main goals. There will always be readers who may not understand the time it takes to run a blog, and there will always be negative criticism, but stay focused on the WHY behind your blog. If something doesn’t settle well with your gut, chances are there is a reason for that. Be careful with who you choose to support and how you share, and you will create a more organic and trusting space for readers.

Oh Me Oh My



AD SPACE: Ad space can be sold to companies or small businesses through the ad space on the side, top, or bottom of blogs, and sometimes in between or below posts. You can run these ads yourself where companies can purchase directly from you (via email or online form like passionfruit ads). This is the way I first started to monetize the blog. Rates per month are dependent on a number of factors including subscribers, daily pageviews, and social media reach. Another option is signing up for an ad network that places these ads for you. As you grow, this is usually a better option as the larger companies pay based on pageviews and clicks, and you don’t need to fill as much space. I really didn’t want many ads on my blog so when I was invited to be a part of Federated Media, I gladly handed that responsibility over to them, and have been very happy with the outcome. I hope too, that is a simpler less cluttered view for the reader as well. Triple Lift was a very effective native advertising option I tried and liked and doesn’t require a contract.

SPONSORED POSTS: Sponsored posts are becoming more common these days as brands are recognizing it is the best way to expand their reach, and it is also the most beneficial use of time for a blogger. They can be shared in many different forms and styles. The goal for the company is to grow awareness about a product or business, and will compensate the blogger to share the content in an original way. Companies base their rates on the bloggers pageviews, social media reach, and overall style. If the pairing is a natural fit, these sponsored stories can be done in really creative and natural ways. I have had both good and bad experiences. Some where I committed to a company and knew it really wasn’t the best fit for me. Readers can always pick up on forced content, so it should definately feel like it flows well for you. A blogger is always required by the FTC to share a disclosure if the post is sponsored or an item was gifted. It creates a more honest relationship with the reader as well. 

AD NETWORKS: As mentioned above, ad networks can place ads for you on the site, but they can also link you with larger companies who want to work with bloggers on a post, project, or campaign. Fohr Card is a good example of a third party platform for bloggers and brands to connect with each other. You don’t have to sign a contract to use Fohr Card, and is open for sign ups. Networks like Federated Media, Glam Media, Blogher, AOL, etc. are invite only but you can apply as well. 

CAMPAIGNS: Usually a series of posts or social media promotions that work with one theme over a period of time. Companies will offer a compensation package to come up with an original way to share the theme they are wanting to promote. Many times these are pitched to bloggers through a PR firm or third party network such as Linqia or Socialyte. As a blogger, you can get creative and pitch your own campaign ideas to brands you love. I have done both, and really loved working on a long term partnership. For example, I am currently working with Valspar paint for a series of home projects. It was a topic I’d already be covering, and fit well with what I know my readers love to see. 

COMMISSION: You can earn commission off of some of the links you share through your blog through programs such as Skimlinks, Shopstyle, RewardStyle, etc. These links either offer a small percentage for either every click or per sale. Some companies have their own referral or commission programs, but the ones listed are connected to a slew of much larger brands. They are a third party for connecting bloggers with brands. (A brilliant concept actually!) I didn’t want these options to drive my content, but if it works organically within a post, I will use RewardStyle. 

Some honest truth – Today, millions of blogs are started each year. I mean, I used to get very confused looks when I mentioned under bated breath that I blog. Now, it’s more like, “oh yeah, my friend blogs too!.” Everyone knows someone or two who blogs. That being said, it is much more difficult to grow your blog and stand out in a saturated sea. Occasionally a blogger will take off right away without having to do much to get exposure to a larger audience, but it is rare. If you really want to make a living from blogging you really have to be willing to bust your tail for a while and expect no compensation in return. Again though, if you really have the right motivations and focus, the right doors will open, and you will grow naturally. Think of ways to go outside the box and do things others are doing, or at least do things with your own spin. 

Whew! Feeling a little vulnerable now;) Hopefully for those who are just starting out or have been blogging for a while and looking to grow, this post provides some open and honest insight on this whole fascinating business behind blogging. And if you were just curious, congrats for making it to the end!

I hope I can continue to keep IHOD a place where I can document my family, creative journey, and home life in a real and authentic way. You readers can keep me on track, okay? x, Anna

*This is part of the biz tips series if you would like to see more. Also, feel free to suggest more topics!

Leave a Comment

  • You have a knack for speaking the right words at the right time 🙂 Thank you for this tremendous insight.

    xx, leslie

  • Thank you for the thoughtful and honest post. I’ll celebrate three years of blogging in June, and I’ starting to feel a bit impatient about my long term goal of making my blog profitable. I spend a LOT of my time blogging and have made some money off of my blog, but not enough that I could really consider it a major part of my income. My social numbers continue to grow naturally, but pageviews really haven’t changed much over the past year. I’ve thought about spending a bit of my tax refund on SEO, have you ever done anything like this? Would you mind taking a peek at my blog and letting me know if you have any suggestions? Thanks so much!

    • Hi Sarah,
      Wow, your blog is stunning! I think you nailed it with aesthetic and design.
      SEO is definately worth some research. Do you have wordpress? They have a simple plugin that makes it easy to improve SEO for each post. Also, we are in a time of blogging where everyone is on social media, so posts that get lots of pins or shares are what boosts your pageviews. This is where it is helpful to share your own photos or create your own imagery that will drive people back to your site. Hope that makes sense!

  • PS: completely unrelated but big congrats on your pregnancy! I’m almost exactly as pregnant as you 😉

  • hi anna
    Thank you so much for your honest insights. I just started blogging and I sometimes struggle with the fact that i have no idea where this journey goes. Your words reminded me of my actual motto: be passionate!
    Warm regards

  • Thanka for sharing! I appreciate your honest opinion and thought this was very helpful. I recently started a blog,, because I am passionate about sharing information about others. I have no idea of what will come out of it but I thought it might help others. Feel free to check it out!

    • Katie,
      You have so much good info to share! It’s fantastic! I would check out some of the templates has to offer for an easy way to get a clean and user friendly look. 🙂 It might be easier to navigate that way!
      Keep it up!

  • thanks for this lady! i was going to reach out to you but it looks like you hit everything i would have asked you.

    hoping to grow my little blog too 🙂

  • Such a fantastic post! It was great to read about when you started blogging and the transition.
    And of course, awesome tips! 🙂

  • This is such a great post, awesome tips.

    Thanks for taking time to write such an extensive post in ways to monetize a blog.

    I’m nowhere near thinking in about monetising my blog, but I’ve been getting some invitations for collabs in exchange of reviews. I’m perfectly fine with that for the time being. But who knows, maybe in a year or less I’ll consider some of your suggestions.


  • Anna,

    if only you knew how “right on time” this post is!

    Thanks for sharing!

  • Oh, thank you so much for this! I am definitely intimidated by blog monetization, but it might be something I’d like to do in the future. I’ll definitely be coming back to this post. Thank you!

    Circus & Bloom

  • Anna , these are such wonderful and awesome tips – thank you !
    one question though – How does it work when you make money off a blog , making a financial report , keeping track of income , and the whole tax thing ? Can you make up to a certain amount and not have to worry about reporting to IRS ? The number crunch is the only thing that has kept me from seeking advertisers for my blog .
    Thank you , Leticia from

    • Hi Leticia, I keep track of all earnings, expenses, and gifted items. Now I run it like a normal business, although if you are just starting out and not hitting the mark required to report, than you don’t really have to worry about it:-)

  • SPOT ON Anna. You covered everything, and well! xo

  • Wonderful job, Anna! You really hit all the points — and so well! I also loved your tip about finding what you love to blog about before trying to earn money. You’re so right — doing it the other way around will lead to burnout.

  • Thanks for this! I’m in the just curious camp but still think its interesting. I’m keeping my blog as a cross between a place to put my published work and just for fun writing 🙂

    My sister has a really good blog, though, so I’m trying to help her grow her readership! I think she had good content, a good layout, etc, but not the readership. It’s if you want to check it out.

    Congrats on the pregnancy!

  • What a lovely informative post! It’s really helped me to understand monetising a little better! Although I probably won’t start trying to make a little money from my blog for probably a year or so now I’m hoping to really get to grips with the monetising sides of things before I actually put myself out there! Thank you again for a really cool post! Rebekka x

  • […] A great look at blog monetization. […]

  • Thank you so much for this, especially for providing specific companies/resources! I feel like these specifics are what are usually missing in these types of posts, and really appreciate your transparency and authenticity about your experiences. If/when I get to the point where I’m able to prioritize blogging a bit more (I’m currently focusing on building my business), I will definitely be referring back to this. Thanks again! Love your blog.

    • Katie, I so appreciate you thoughtful comment, so thank you! It means so much, and even now it helps to hear positive feedback. Good luck on your biz!

  • Such an amazing piece!

    I’ve been blogging for close to 3 years now, and you’re absolutely right about having to work very hard at it. I haven’t taken the monetization route yet, but these tips are all very useful if I ever wanted to look at taking that path.

  • This is sooo helpful and encouraging! Thank you for sharing!!

  • […] totally depends on you and your blog. What works for one blogger may not work for another. I love this breakdown of blog monetization by In Honor of Design. Anna shares five different ways of monetizing blogs and what each method […]

  • This was an excellent post Anna, coming from something with a wealth of experience. Seriously, you’re a super mum! The “my own nutshell” bit rang true the most for me – minus the family bit, but one day – it’s got to feel right and stick to your gut. But it you’re not 100% sure it’s good to chat to a friend or even a peer who you know reads your blog reguarly. I recently turned down a sizeable opportunity because I knew it wasn’t right, even though personally I could see myself at the project, but professionally I knew it wasn’t right.

    Love this post anyway Anna.

    Buckets & Spades

  • Such a great post and wonderful information. Love keeping up with what you do – thanks for sharing!

  • Joy Neufeld

    Gosh, lady, I am just so thankful that I came across this post of yours. It is so helpful and your vulnerability was just what I needed. I am going to start blogging, and would one day like to make it my full-time gig, but have been a little scared. I appreciate your honesty here and the details of how to profit not just emotionally and mentally, but monetarily also. The Lord has gifted you wonderfully.
    Cheers, sister.

  • […] Napkins via Almost Makes Perfect Book/Article: The Fascinating World of Blog Monetization via In Honour of Design Song: Centerfold – […]

  • Hi Anna,

    Thank you for sharing your honest thoughts. I am planning to create my personal blog, but it really takes time though. I’m just wondering if you can get enough commission when blogging. Is the income high enough?

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